Downtown Ford Sacramento Under New Ownership!

Price Simms Family Dealerships are proud to announce the acquisition of Harrold Ford and Downtown Ford from the Victory Automotive Group. Price Simms has 28 franchise dealerships across Northern California and are one of the largest privately held dealership groups in California. Harrold Ford and Downtown Ford have been combined to create the all-new DOWNTOWN FORD SACRAMENTO, with the Ford Pro Center on 16th Street now handling Government and Commercial vehicle sales exclusively, while the Howe Avenue location (formerly Harrold Ford) will serve as the main Sales and Parts/Service location for Ford customers.

Both dealerships have started major upgrades to the property with new paved parking lots and improvements throughout the facilities already completed. Please come check out the new and improved dealerships and let us help you find your next dream vehicle!